{"id":14634,"date":"2018-06-07T09:02:29","date_gmt":"2018-06-07T09:02:29","guid":{"rendered":"http:\/\/15.188.81.248\/2018\/06\/07\/rincones-instagram-casa-rural\/"},"modified":"2025-01-15T10:58:38","modified_gmt":"2025-01-15T08:58:38","slug":"rincones-instagram-casa-rural","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/rincones-instagram-casa-rural\/","title":{"rendered":"Por qu\u00e9 crear rincones \u00abinstagrameables\u00bb en tu casa rural"},"content":{"rendered":"\n
\"instagram,<\/a>
Photo by PhotoMIX-Company on Pixabay<\/figcaption><\/figure>\n\n\n\n

Nuestra cultura viajera se ha vuelto m\u00e1s visual que nunca porque jam\u00e1s hemos tenido tanto acceso a tantas im\u00e1genes, ni para crearlas ni para consumirlas. Antes volv\u00edamos de un viaje y revelabamos dos carretes de nuestra antigua m\u00e1quina de fotos, unas 70 fotos. Ahora podr\u00edamos volver de una escapada con m\u00e1s de 500 fotograf\u00edas, aunque solo seleccionaremos unas 10 para compartir en nuestras redes sociales.<\/p>\n\n\n\n

La red social de m\u00e1s \u00e9xito en la actualidad es Instagram, dedicada exclusivamente a compartir fotos entre sus usuarios. En 2017, Instagram ten\u00eda 700 millones de usuarios en el mundo, de los cuales 13 millones solo en Espa\u00f1a (casi 4 millones m\u00e1s que en 2016), seg\u00fan datos del informe de la consultora The Social Media Family<\/a>.<\/p>\n\n\n\n

Instagram es tendencia en el sector tur\u00edstico. Destinos, hoteles y restaurantes no quieren perderse su potencial y han creado espacios dise\u00f1ados exclusivamente para que sus clientes se fotograf\u00eden y lo compartan en Instagram. Se trata de un potencial que las casas rurales tampoco deber\u00edan perderse.<\/p>\n\n\n\n\n\n\n\n

La periodista Lindsey Tramuta<\/a>, que suele publicar rese\u00f1as de hoteles y restaurantes en el New York Times, declar\u00f3 a Quartz<\/em> que \u00ab[hoteles y restaurantes] est\u00e1n usando elementos como la luz natural, espejos, azulejos o mesas r\u00fasticas para estimular los selfies y las publicaciones. Y no son solo las propiedades m\u00e1s nuevas las que se suman a esta tendencia. Los hoteles cl\u00e1sicos e hist\u00f3ricos tambi\u00e9n sienten la presi\u00f3n\u00bb.<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/BhL9bYQlBND\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/BgYzWAAF2sp\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n

La cadena de hoteles W Hotels se dio cuenta del potencial de Instagram para la publicidad y para participar en la conversaci\u00f3n de sus clientes a trav\u00e9s de sus recuerdos compartidos. Decidieron crear su logotipo en grades dimensiones (dos metros) y colocarlo para que los hu\u00e9spedes se hiceran alg\u00fan selfie. Acertaron.<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/BjqxWanAKQc\/\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/Bjrh64vFtY3\/\n<\/div><\/figure>\n\n\n\n

No solo los hoteles y los restaurantes. Los destinos tambi\u00e9n conocen el potencial de Instagram y han creado espacios-momento para que se les fotograf\u00ede. Aqu\u00ed ten\u00e9is tres ejemplos: el juego de palabras de Amsterdam, el s\u00edmbolo ecotur\u00edstico de Vitoria-Gasteiz y el gigante marco de Dubai (Dubai frame)<\/em>:<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/Bjt3-8eASGy\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/BjtlY78hevA\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/BjPjNiZgd-d\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n

C\u00f3mo crear un espacio instagramable en una casa rural<\/h2>\n\n\n\n

Los ejemplos anteriores pueden serviros de inspiraci\u00f3n. Pero acertar\u00e9is m\u00e1s si dedic\u00e1is alg\u00fan tiempo a pensar c\u00f3mo crear un espacio digital y qu\u00e9 rinc\u00f3n suelen escoger vuestros hu\u00e9spedes para fotografiarse.<\/p>\n\n\n\n

Un espacio \u00abinstagramable\u00bb es una combinaci\u00f3n de elementos como la escala, el tama\u00f1o, la simetr\u00eda, la textura y el color. Estos espacios llaman la atenci\u00f3n (por bonitos, por enormes, por rom\u00e1nticos o c\u00f3micos) y est\u00e1n bien iluminados, adem\u00e1s de que suele aparecer el logo del alojamiento. Parecen espacios destinados a convertirse en puntos de referencia digital.<\/p>\n\n\n\n

Se trata de una estrategia eficaz que requiere un m\u00ednimo de inversi\u00f3n inicial. Sin embargo, el mantenimiento es m\u00ednimo y los resultados pueden ser inmediatos, como quien compra un perfume en el Corte Ingl\u00e9s y pasea la bolsa con el logo repetido cien veces hasta su casa. Solo que el impacto en Instagram es mayor que en tu ciudad.<\/p>\n\n\n\n

Las casas rurales el Para\u00edso de Brovales, el alojamiento Can Casi o Mar de la Carrasca, por ejemplo, ya se han sumado al mundo Instagram.<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/BY6HTHwHe9h\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/BM5-pCOlW8B\/?utm_source=ig_embed\n<\/div><\/figure>\n\n\n\n

\u00bfTe unes a la tendencia Instagramer?<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram es tendencia en el sector tur\u00edstico. Destinos, hoteles y restaurantes no quieren perderse su potencial y han creado espacios dise\u00f1ados exclusivamente para que sus clientes se fotograf\u00eden y lo compartan en Instagram. Se trata de un potencial que las casas rurales tampoco deber\u00edan perderse.<\/p>\n","protected":false},"author":136,"featured_media":104919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[524],"tags":[260,336,716,875],"class_list":["post-14634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-er-academy","tag-articulo","tag-casa-rural","tag-consejos","tag-instagram"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2024\/10\/instagram-social-media-web-pages-stockpack-pixabay-1024x684-6.jpg","author_info":{"display_name":"Escapada Rural","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/user\/"},"yoast_head":"\nPor qu\u00e9 crear rincones "instagrameables" en tu casa rural - EscapadaRural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.escapadarural.com\/blog\/rincones-instagram-casa-rural\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 crear rincones "instagrameables" en tu casa rural - EscapadaRural\" \/>\n<meta property=\"og:description\" content=\"Instagram es tendencia en el sector tur\u00edstico. 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