{"id":14679,"date":"2019-08-05T08:57:19","date_gmt":"2019-08-05T08:57:19","guid":{"rendered":"http:\/\/15.188.81.248\/2019\/08\/05\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\/"},"modified":"2025-08-04T11:29:19","modified_gmt":"2025-08-04T09:29:19","slug":"necesito-un-fotografo-profesional-para-conseguir-mas-reservas","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\/","title":{"rendered":"\u00bfNecesito un fot\u00f3grafo profesional para conseguir m\u00e1s reservas?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vivimos en un mundo inundado de im\u00e1genes, en el que casi todo el mundo tiene una c\u00e1mara en su <em>smartphone<\/em> y, por lo tanto, la capacidad de captar y compartir su vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde algunos recodos del mundo de la fotograf\u00eda se percibi\u00f3 este cambio hist\u00f3rico como algo que acabar\u00eda con la \u201cfotograf\u00eda\u201d, pero nada m\u00e1s lejos de la realidad. Ahora m\u00e1s que nunca comunicamos con im\u00e1genes y v\u00eddeos y los adolescentes quieren ser Youtubers e Instagramers, para viajar, ser guapos y felices eternamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No s\u00f3lo es una revoluci\u00f3n comunicativa, es tambi\u00e9n tecnol\u00f3gica. Tenemos c\u00e1maras voladoras: los drones nos ofrecen unos puntos de vista que hace s\u00f3lo 5 a\u00f1os eran muy complejos de conseguir, los m\u00f3viles graban v\u00eddeo en resoluci\u00f3n 4K, tienen capacidad para grabar en c\u00e1mara lenta, con una GoPro podemos fotografiar a 30 metros de profundidad y los filtros de Instagram hacen maravillas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no es tan f\u00e1cil. Tenemos millones de c\u00e1maras con patas fotografiando el mundo, pero la fotograf\u00eda no es s\u00f3lo cuesti\u00f3n de tecnolog\u00eda, tambi\u00e9n <strong>hace falta arte<\/strong>. Vivimos en un mundo en el que todos nos sentimos fot\u00f3grafos en potencia, pero tener un pincel y un lienzo no te hace pintor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de 10 a\u00f1os fotografiando profesionalmente, he aprendido que <strong>una fotograf\u00eda es una receta compleja<\/strong>, en la que se mezcla luz, composici\u00f3n y momento. Si funciona, se genera una sensaci\u00f3n que hace que cuando alguien vea una imagen piense: \u201cquiero estar all\u00ed\u201d. La capacidad de crear una fotograf\u00eda que te transportarte a un lugar o momento no es tarea f\u00e1cil. Todo el mundo tiene la capacidad de conseguirlo, pero no es s\u00f3lo cuesti\u00f3n de tecnolog\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hay algo claro con las redes sociales, es que requieren constancia, es decir, producir im\u00e1genes y v\u00eddeos sin parar. \u00a1Necesitamos im\u00e1genes! O mejor dicho: un flujo de im\u00e1genes, coger el ritmo e ir publicando, la cuesti\u00f3n es: <strong>\u00bfqui\u00e9n genera este flujo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y aqu\u00ed es cuando viene el desastre y pensamos que s\u00f3lo es cuesti\u00f3n de cantidad&#8230; Mmmm, ahora pensar\u00e9is \u201cla calidad\u201d, por supuesto, pero tambi\u00e9n es un tema de sensaci\u00f3n. Me explico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que debemos conseguir es <strong>un aroma, un estilo, una manera creativa y constante de vender nuestros alojamientos rurales<\/strong>. Existen varias cosas a tener en cuenta, como la homogeneidad y estilo de las im\u00e1genes, la luz, la luminosidad. Os lo dice uno que hace 10 a\u00f1os que ense\u00f1a fotograf\u00eda a novatos y una cosa es dominar la c\u00e1mara y otra hacer <strong>las fotos que necesitamos para vender m\u00e1s reservas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y aqu\u00ed ya ten\u00e9is un l\u00edo y no sab\u00e9is si es que hay que contratar un fot\u00f3grafo o hacer un taller de fotograf\u00eda para mejorar vuestras capacidades fotogr\u00e1ficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He tenido clientes muy conscientes de la necesidad de un buen contenido audiovisual para su negocio, tambi\u00e9n los he tenido muy escrupulosos con el color de las cortinas, pero no tanto con las im\u00e1genes que hacen que los clientes vengan, y eso siempre me ha sorprendido. Me sorprende c\u00f3mo a\u00fan cuesta visualizar lo de la buena imagen, de ser conscientes de que si nuestra web est\u00e1 desordenada y nuestras fotos est\u00e1n oscuras, esa es la sensaci\u00f3n que transmitimos. Punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una clase de marketing escuch\u00e9: \u201csomos lo que dicen que somos\u201d. Hoy en d\u00eda estamos sujetos a las primeras impresiones, el impacto que puede tener una imagen es brutal. La primera valoraci\u00f3n y la toma de decisi\u00f3n se va engendrando a medida que el cliente potencial se adentra en nuestro mundo virtual, im\u00e1genes, web, comentarios, valoraciones, etc., y todos esperamos que no deje de renovarse y actualizarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenemos la tecnolog\u00eda para crear el contenido y las apps para compartirlo, pero tener buenos ingredientes no significa conseguir una buena receta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s informaci\u00f3n | <a href=\"https:\/\/www.joanvendrell.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Joan Vendrell<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que debemos conseguir es un aroma, un estilo, una manera creativa y constante de vender nuestros alojamientos rurales&#8230;<\/p>\n","protected":false},"author":131,"featured_media":202752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[524],"tags":[260,836,2396,2397],"class_list":["post-14679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-er-academy","tag-articulo","tag-fotografia","tag-joan-vendrell","tag-venta"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2025\/06\/05g_CasasPiscinaNatural_SaltDelColom_WP16.webp","author_info":{"display_name":"Joan Vendrell","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/joanvendrell\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfNecesito un fot\u00f3grafo profesional para conseguir m\u00e1s reservas? - EscapadaRural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.escapadarural.com\/blog\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfNecesito un fot\u00f3grafo profesional para conseguir m\u00e1s reservas? - EscapadaRural\" \/>\n<meta property=\"og:description\" content=\"Lo que debemos conseguir es un aroma, un estilo, una manera creativa y constante de vender nuestros alojamientos rurales...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.escapadarural.com\/blog\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine de viajes de EscapadaRural\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/escapadarural\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-05T08:57:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T09:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2025\/06\/05g_CasasPiscinaNatural_SaltDelColom_WP16.webp?v=1754299760\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Joan Vendrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joan Vendrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/\"},\"author\":{\"name\":\"Joan Vendrell\",\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/#\\\/schema\\\/person\\\/a34dabc65fdbf6a869412f9051ec03c7\"},\"headline\":\"\u00bfNecesito un fot\u00f3grafo profesional para conseguir m\u00e1s reservas?\",\"datePublished\":\"2019-08-05T08:57:19+00:00\",\"dateModified\":\"2025-08-04T09:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/\"},\"wordCount\":694,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/05g_CasasPiscinaNatural_SaltDelColom_WP16.webp\",\"keywords\":[\"art\u00edculo\",\"Fotograf\u00eda\",\"Joan Vendrell\",\"Venta\"],\"articleSection\":[\"ER Academy\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/\",\"url\":\"https:\\\/\\\/www.escapadarural.com\\\/blog\\\/necesito-un-fotografo-profesional-para-conseguir-mas-reservas\\\/\",\"name\":\"\u00bfNecesito un fot\u00f3grafo profesional para conseguir m\u00e1s reservas? 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