{"id":14713,"date":"2019-01-04T12:23:35","date_gmt":"2019-01-04T11:23:35","guid":{"rendered":"http:\/\/15.188.81.248\/2019\/01\/04\/el-turismo-rural-cierra-un-2018-positivo-pese-a-un-clima-adverso\/"},"modified":"2026-02-17T17:28:00","modified_gmt":"2026-02-17T16:28:00","slug":"el-turismo-rural-cierra-un-2018-positivo-pese-a-un-clima-adverso","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/el-turismo-rural-cierra-un-2018-positivo-pese-a-un-clima-adverso\/","title":{"rendered":"El turismo rural cierra un 2018 positivo"},"content":{"rendered":"\n
\"\"<\/a>
Por An\u00edbal Trejo<\/figcaption><\/figure>\n\n\n\n

Una vez cerrado el a\u00f1o llega el momento de hacer balance y destacar los aspectos que han marcado el sector del turismo rural durante el 2018.<\/p>\n\n\n\n

El sector ha mantenido la estabilidad pese a una climatolog\u00eda adversa en fechas clave como la primavera. La inusual meteorolog\u00eda que ha afectado al primer semestre del a\u00f1o ha sido contrarrestada con un ligero aumento de la ocupaci\u00f3n en verano (39%) respecto al ejercicio precedente (37%) y unos datos muy positivos en los puentes de El Pilar (58%), Todos los Santos (42%) y la Constituci\u00f3n (53%). Las cifras la Navidad 2018 han contribuido igualmente a la recuperaci\u00f3n, con un 40% de ocupaci\u00f3n en Nochebuena y del 73% en Nochevieja.<\/p>\n\n\n\n\n\n\n\n

En cuanto a los precios<\/strong>, la salida de la crisis se ha traducido tambi\u00e9n en una evoluci\u00f3n favorable<\/strong>. En los \u00faltimos a\u00f1os, el porcentaje de aquellos establecimientos que han incrementado sus tarifas se ha duplicado, del 10,9% al 21,8%. Esta tendencia avala una recuperaci\u00f3n del sector, donde la estabilidad en t\u00e9rminos de ocupaci\u00f3n en fechas clave se combina con este incremento tarifario.<\/p>\n\n\n\n

Navarra, a la cabeza de la ocupaci\u00f3n en 2018<\/h2>\n\n\n\n

Con respecto a los datos de ocupaci\u00f3n<\/strong>, 2018 ha sido un a\u00f1o sin grandes cambios para el sector del turismo rural, que ha mantenido unos \u00edndices similares a los alcanzados en 2017<\/strong>.<\/p>\n\n\n\n

En lo referente al verano, un a\u00f1o m\u00e1s agosto fue el mes m\u00e1s fuerte, con una ocupaci\u00f3n del 51% frente a un 31% en julio. Por su parte, la Semana Santa y los d\u00edas de Nochebuena y Nochevieja obtuvieron un 66%, 40% y 73% de ocupaci\u00f3n, respectivamente.<\/p>\n\n\n\n

Por destinos, Navarra<\/strong> continu\u00f3 liderando los rankings de ocupaci\u00f3n, acompa\u00f1ada de La Rioja<\/strong>, Arag\u00f3n<\/strong> y Catalu\u00f1a<\/strong>.<\/p>\n\n\n\n

Respecto al top 10<\/em> de las CCAA m\u00e1s buscadas por parte de los viajeros<\/strong>, cabe destacar que Catalu\u00f1a, Asturias y Madrid<\/strong> lideraron las b\u00fasquedas a lo largo del a\u00f1o 2018. A continuaci\u00f3n, se situaron Cantabria, Galicia, la Comunidad Valenciana y Andaluc\u00eda. Las tres regiones que completaron la tabla de los 10 territorios que m\u00e1s acapararon el inter\u00e9s de los turistas rurales fueron Regi\u00f3n de Murcia, Castilla y Le\u00f3n y Pa\u00eds Vasco.<\/p>\n\n\n\n

El boom<\/em> del ecoturismo y los alojamientos petfriendly<\/em><\/h2>\n\n\n\n

Las dos tendencias en turismo rural que marcaron sin duda 2018 fueron el inter\u00e9s por el ecoturismo<\/strong> y la demanda de alojamientos aptos para mascotas<\/strong> o petfriendly<\/em><\/strong><\/p>\n\n\n\n

Tras el \u201cretrato robot\u201d del ecoturista realizado en 2017 por EscapadaRural.com<\/a>, a trav\u00e9s de su Observatorio de Turismo Rural, el a\u00f1o 2018 confirm\u00f3 que se trata de un tipo de turista cada vez m\u00e1s habitual en casi todo el pa\u00eds.<\/p>\n\n\n\n

Seg\u00fan datos del Observatorio, un 33% de los viajeros considera que conocer la naturaleza de manera responsable es un aspecto prioritario<\/strong> a la hora de escoger el destino de sus vacaciones. Un inter\u00e9s que apunta a elevarse al 50% en 2019, seg\u00fan las cifras recogidas hasta el momento.<\/p>\n\n\n\n

Sin embargo, al contrastar esta informaci\u00f3n con la perspectiva del empresario EscapadaRural.com<\/a> detecta que la apuesta por este nicho de mercado ha disminuido en los \u00faltimos dos a\u00f1os. Un aspecto que, sin duda, supone una llamada a la acci\u00f3n en cuanto a la especializaci\u00f3n en este segmento<\/strong>. La articulaci\u00f3n de una oferta de servicios y actividades acorde a este tipo de demanda puede facilitar sin duda una mayor \u00abconexi\u00f3n\u00bb con los ecoturistas.<\/p>\n\n\n\n

Por otro lado, m\u00e1s de 6.000 alojamientos registrados en el portal EscapadaRural.com admiten mascotas. Y es que seg\u00fan datos del Observatorio del Turismo Rural, el 40% de establecimientos han manifestado su inter\u00e9s por convertir el petfriendly<\/em> en un valor diferencial. En este sentido, destacan las Comunidades Aut\u00f3nomas de Extremadura, Galicia y Regi\u00f3n de Murcia.<\/p>\n\n\n\n

Tanto el ecoturismo<\/strong> como los alojamientos petfriendly<\/strong> son, por tanto, dos demandas por parte del viajero rural que tendr\u00e1n continuidad en 2019 y a las que los empresarios del sector deber\u00e1n prestar especial atenci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una vez cerrado el a\u00f1o llega el momento de hacer balance y destacar los aspectos que han marcado el sector del turismo rural durante el 2018.<\/p>\n","protected":false},"author":136,"featured_media":78847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[964],"tags":[389,274],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otr","tag-noticia","tag-turismo-rural"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2024\/09\/AF_OBSERVATORIO.png","author_info":{"display_name":"Escapada Rural","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/user\/"},"yoast_head":"\nEl turismo rural cierra un 2018 positivo - EscapadaRural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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