{"id":201624,"date":"2025-05-26T10:57:02","date_gmt":"2025-05-26T08:57:02","guid":{"rendered":"https:\/\/www.escapadarural.com\/blog\/?p=201624"},"modified":"2025-05-26T11:03:28","modified_gmt":"2025-05-26T09:03:28","slug":"escapada-rural-campana-publicidad","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/escapada-rural-campana-publicidad\/","title":{"rendered":"Estrenamos nuestra primera campa\u00f1a de publicidad"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"E4nwr3QPJI\"><div class=\"video-shortcode\"><iframe title=\"EscapadaRural - Vaca Novio\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qgIUaxePMro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>En<a href=\"http:\/\/escapadarural.com\"> EscapadaRural.com<\/a>, la plataforma l\u00edder que facilita a miles de personas disfrutar del turismo rural, lanzamos <strong>nuestra primera campa\u00f1a de publicidad tras casi 20 a\u00f1os en el mercado<\/strong>. Este lanzamiento busca no solo reforzar nuestra posici\u00f3n de liderazgo en un sector en auge, sino tambi\u00e9n reflejar la evoluci\u00f3n de nuestra identidad de marca, renovada recientemente.\u00a0<\/p>\n\n\n\n<p>Seg\u00fan explica Olivia Fontela, directora de marketing de <a href=\"http:\/\/escapadarural.com\">EscapadaRural.com<\/a>, \u201cel turismo rural sigue creciendo y, aunque otros actores especializados han aparecido en el mercado, nosotros seguimos siendo la marca l\u00edder en visitas y reconocimiento de marca. En este contexto, <strong>es el momento de recordar y destacar nuestro valor diferencial<\/strong>: que en nuestra plataforma es posible encontrar y reservar cualquier escapada, para todas las \u00e9pocas del a\u00f1o, compa\u00f1\u00eda o plan que se busque\u201d.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>La campa\u00f1a, desarrollada por la agencia creativa Sm\u00e4ll, refleja <strong>la evoluci\u00f3n del turismo rural, que es mucho m\u00e1s que desconectar y buscar un entorno remoto rodeado de naturaleza<\/strong>. Tambi\u00e9n es disfrutar de los maravillosos destinos de interior de nuestro pa\u00eds durante todo el a\u00f1o; con amigos, en familia o en pareja; es descubrir el entorno, la cultura y la gastronom\u00eda de sitios que ni te imaginabas; y dormir en un alojamiento aut\u00e9ntico.&nbsp;<\/p>\n\n\n\n<p>Olivia Fontela a\u00f1ade que \u201c<strong>hemos dise\u00f1ado una campa\u00f1a fresca y diferenciadora que transmite un mensaje claro: todo lo que buscas cabe en una misma escapada, sin tener que elegir<\/strong>. Adem\u00e1s, la campa\u00f1a tambi\u00e9n nos permitir\u00e1 reforzar la visibilidad de nuestra renovada imagen de marca que transmite movimiento y refleja todas las estaciones del a\u00f1o, la diversidad de experiencias y todos los momentos del d\u00eda en los que puedes disfrutar del turismo rural\u201d.<\/p>\n\n\n\n<p>Desde Sm\u00e4ll explican que \u201capostamos por un tono diferente al de la categor\u00eda, con un toque de humor, para desmarcarnos del turismo rural que ofrece solo tranquilidad. <strong>La comunicaci\u00f3n va dirigida a un <\/strong><strong><em>target<\/em><\/strong><strong> urbanita acostumbrado al lenguaje de redes<\/strong>. Apostamos como agencia, pero sobre todo apost\u00f3 el cliente, que es lo que cuenta\u201d.<\/p>\n\n\n\n<p>La campa\u00f1a se lanza en formatos digitales con <strong>tres spots de 15 segundos<\/strong>, cuatro piezas est\u00e1ticas y una <strong>cu\u00f1a de radio<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VZZNKSQYUqhAnskdEatxs6Lz5SmawwJiWtGTMcRYgcnIOT09l4QDrhyXLbxlODyNA08uCq5G3MF9jIUdR7mpFz2Ce2V7o1HPePu\"><div class=\"video-shortcode\"><iframe title=\"EscapadaRural - Monta\u00f1a de amigos\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/IZAhd5BYDLs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AOHceujQVEUGbKN6SaqL5s4n9rDZi7RToFYlh\"><div class=\"video-shortcode\"><iframe title=\"EscapadaRural - Lago de vinos\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Q9-RQ2RHOAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Con m\u00e1s de <strong>15.000 alojamientos rurales aut\u00e9nticos<\/strong> y una amplia oferta de destinos, rutas y planes, EscapadaRural.com se consolida como el punto de referencia para todos aquellos que buscan descubrir y vivir la riqueza de nuestro interior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En EscapadaRural.com, la plataforma l\u00edder que facilita a miles de  [&#8230;]<\/p>\n","protected":false},"author":144,"featured_media":201638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[390],"tags":[],"class_list":["post-201624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2025\/05\/666965f0d2ef8-scaled.webp","author_info":{"display_name":"Judith Monmany","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/judith-monmany\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrenamos nuestra primera campa\u00f1a de publicidad - 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