{"id":31052,"date":"2015-09-07T10:27:34","date_gmt":"2015-09-07T09:27:34","guid":{"rendered":"https:\/\/www.escapadarural.com\/blog\/?p=31052"},"modified":"2025-08-12T15:00:33","modified_gmt":"2025-08-12T13:00:33","slug":"el-turista-ahorrador-vs-el-turismo-prosumer","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/el-turista-ahorrador-vs-el-turismo-prosumer\/","title":{"rendered":"El turista ahorrador vs. el turismo prosumer"},"content":{"rendered":"\n<p> Universo: 2.500.441 INE 2013 Error muestral: 0.9% Nivel de confianza: 95% En 2013, seg\u00fan datos del INE, los 15.044 establecimientos de turismo rural abiertos dieron empleo a una media de 21.474 personas, creciendo en un 0,22%. El n\u00famero de alojamientos descendi\u00f3 en una tasa de -1,21% y la ocupaci\u00f3n en un porcentaje de -6,30% entre semana y de -0,33% los fines de semana. Las <strong>comparativas entre perfiles de viajeros<\/strong> siempre son interesantes para poder contemplar posibles comportamientos, tendencias, etc. que nos ayuden a enfocar las acciones de comercializaci\u00f3n, comunicaci\u00f3n, etc. de forma m\u00e1s eficaz.  En este Informe contemplamos las diferentes maneras de consumir turismo rural desde el momento previo hasta la propia escapada. En ese per\u00edodo, en el que el viajero consulta, compara y decide, hay dos cuestiones que definen dos tipolog\u00edas diferentes de turistas rurales: aquel al que denominaremos ahorrador, porque la informaci\u00f3n que m\u00e1s valora es la relativa al precio y el Prosumer*, aquel para el cual las opiniones de otros viajeros son lo m\u00e1s importante. *T\u00e9rmino creado por <strong>Alvin Toffler<\/strong>, que considera que el consumidor que <strong>buscar\u00e1 las opiniones de otros consumidores para tomar la mejor decisi\u00f3n<\/strong> La raz\u00f3n de utilizar el citado eje para este Informe es muy evidente: <strong>\u201cel 69,5% de los viajeros utilizan Internet en sus escapadas rurales (10 puntos m\u00e1s que en el OTR 2013)\u201d.<\/strong> https:\/\/www.escapadarural.com\/observatorio\/comportamient-turista-rural\/ Adem\u00e1s, en Espa\u00f1a existen 8 millones de Millenials (Nativos digitales espa\u00f1oles entre 16-29 a\u00f1os con caracter\u00edsticas diferenciales en su rol de viajeros) y m\u00e1s del 70% consultan webs de cr\u00edticas y\/ocomentarios antes de viajar. Visitan una media de 10 webs y conf\u00edan en los consejos de personas desconocidas m\u00e1s que en los de sus propios amigos y familia. Desde el Observatorio del Turismo Rural sabemos que, cuando un viajero prepara su escapada rural un 72,2% considera muy importante la informaci\u00f3n relativa al precio, mientras que un 44,8% se\u00f1ala tener muy en cuenta las opiniones de terceros. En base a estos resultados hemos analizado los siguientes aspectos que marcan la diferencia entre Ahorradores y Prosumers: <\/p>\n\n\n<div data-is_sticky=\"false\" data-sticky_toc_position=\"left\" data-hide_sticky_on_mobile=\"false\" data-sticky_button_icon='&lt;svg style=\"color:#000000;\" class=\"ub_sticky-toc-open-button-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"34px\" width=\"34px\" viewBox=\"0, 0, 448, 512\"&gt;&lt;path fill=\"currentColor\" d=\"M0 96C0 78.33 14.33 64 32 64H416C433.7 64 448 78.33 448 96C448 113.7 433.7 128 416 128H32C14.33 128 0 113.7 0 96zM0 256C0 238.3 14.33 224 32 224H416C433.7 224 448 238.3 448 256C448 273.7 433.7 288 416 288H32C14.33 288 0 273.7 0 256zM416 448H32C14.33 448 0 433.7 0 416C0 398.3 14.33 384 32 384H416C433.7 384 448 398.3 448 416C448 433.7 433.7 448 416 448z\"&gt;&lt;\/svg&gt;' data-sticky_button_color=\"#000000\" data-sticky_toc_width=\"320px\" class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-a2826fa8-6544-4ec2-820e-3224dfc76da7\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\">\u00cdndice:<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/www.escapadarural.com\/blog\/el-turista-ahorrador-vs-el-turismo-prosumer\/#0-1-relaci%C3%B3n-con-las-nuevas-tecnolog%C3%ADas\" style=\"\">1.- Relaci\u00f3n con las Nuevas Tecnolog\u00edas<\/a><\/li><li style=\"\"><a href=\"https:\/\/www.escapadarural.com\/blog\/el-turista-ahorrador-vs-el-turismo-prosumer\/#1-2-comportamiento-de-los-viajeros-ahorradores-vs-prosumers\" style=\"\">2.-Comportamiento de los viajeros \u00abAhorradores vs. Prosumers\u00bb<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-1-relaci%C3%B3n-con-las-nuevas-tecnolog%C3%ADas\"><a name=\"relaci\u00f3n\"><\/a>1.- Relaci\u00f3n con las Nuevas Tecnolog\u00edas<\/h2>\n\n\n\n<p>\n\nLos datos obtenidos por el Observatorio del Turismo Rural nos muestran en las siguientes gr\u00e1ficas c\u00f3mo los \u201cProsumers\u201d son los que:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e1s predispuestos estar\u00edan en organizar su escapada rural a trav\u00e9s de un dispositivo m\u00f3vil o tablet.<\/strong> L\u00f3gicamente, la confianza que tienen en las opiniones ajenas se fundamenta en un uso habitual de las nuevas tecnolog\u00edas y se trata de perfiles conectados que se comunican a trav\u00e9s de portales, webs, blogs, redes sociales y foros.<\/li>\n\n\n\n<li><strong>M\u00e1s utilizan Internet en sus escapadas,<\/strong> por encima de la media total. Una vez en el destino, son proactivos a la hora de dar a conocer su experiencia a terceros. Por eso es importante facilitarles algo tan b\u00e1sico como facilitarles una conectividad gratuita.<\/li>\n\n\n\n<li><strong>M\u00e1s se decantan por huir de la reserva por tel\u00e9fono (tradicional),<\/strong> siendo la reserva online y por correo electr\u00f3nico sus preferidas.<\/li>\n\n\n\n<li><strong>M\u00e1s opinan, recomiendan y valoran despu\u00e9s de su estancia rural.<\/strong> En este sentido, es fundamental tomar conciencia de lo importante que es que el empresario sea proactivo y proporcione contenidos atractivos para que los compartan de manera online (peculiaridades de la casa, detalles\/obsequios de los propietarios, servicios complementarios originales, acontecimientos locales de inter\u00e9s, rincones por descubrir y actividades a realizar\u2026)\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p10b.-Organizarias-tu-escapada-rural-desde-un-dispositivo-m\u00f3vil-e1441294669540.png\" alt=\"\" class=\"wp-image-31054\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p17.-uso-de-internet-en-tus-estancias-e1441294623241.png\" alt=\"\" class=\"wp-image-31055\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p12.-como-preferirias-realizar-la-reserva-del-alojamiento-e1441294651917.png\" alt=\"\" class=\"wp-image-31056\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p20.-Despues-de-una-estancia-de-turismo-rural-t\u00fa-o-tus-acompanantes-e1441294578330.png\" alt=\"\" class=\"wp-image-31057\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-2-comportamiento-de-los-viajeros-ahorradores-vs-prosumers\"><a name=\"comportamiento\"><\/a>2.-Comportamiento de los viajeros \u00abAhorradores vs. Prosumers\u00bb<\/h2>\n\n\n\n<p>\n\nCreemos que el uso aplicado de la tecnolog\u00eda en la planificaci\u00f3n de la escapada rural que dirige el comportamiento del \u201cProsumer\u201d, puede influir en diversos \u00e1mbitos de su conducta, como as\u00ed se demuestra en las siguientes gr\u00e1ficas, las cuales nos indican que:\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A la hora de hacer una reserva en un alojamiento de turismo rural, <strong>los \u201cProsumers\u201d se ven menos influenciados por el precio que los \u201cAhorradores\u201d<\/strong>. Asimismo, el trato familiar es una variable que tienen m\u00e1s en cuenta y que seguramente consideran, sobre todo,  cuando consultan opiniones en la organizaci\u00f3n de su viaje.<\/li>\n\n\n\n<li>Los \u201cProsumers\u201d gastan m\u00e1s en sus escapadas rurales. Aunque la diferencia es m\u00ednima, hay que tenerlo en cuenta. As\u00ed, la posibilidad de que las opiniones de los clientes reflejen experiencias con m\u00faltiples opciones de ocio, dentro como fuera del establecimiento, pueden predisponer a estos viajeros a consumir m\u00e1s en el destino.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p.11-aspectos-viajeros-e1441294771846.png\" alt=\"\" class=\"wp-image-31058\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p20-gasto-medio-viajeros-e1441294592328.png\" alt=\"\" class=\"wp-image-31059\"\/><\/figure>\n\n\n\n<p>\n\nAdem\u00e1s de los aspectos comentados, existen otras caracter\u00edsticas que ayudan a definir mejor ambos perfiles. Een ellas se aprecia como:\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El \u201cAhorrador\u201d encuentra en el precio una de sus principales motivaciones para hacer turismo rural y se identifica con un consumidor \u201csocial\u201d, mientras que el \u201cProsumer\u201d se identifica m\u00e1s con un viajero \u201cexperiencial\u201d<\/strong> (Ver Infograf\u00eda del Turista rural https:\/\/www.escapadarural.com\/observatorio\/infografia-del-turista-rural\/). Por tanto, es l\u00f3gico que para el \u201cAhorrador\u201d sus estancias vayan a menudo asociadas a la oportunidad de convivir con amigos y familia, mientras que el \u201cProsumer\u201d est\u00e1 m\u00e1s interesado en vivir experiencias eno-gastron\u00f3micas.<\/li>\n\n\n\n<li><strong>El \u201cAhorrador\u201d consume turismo rural con menor frecuencia,<\/strong> limitando sus escapadas rurales a una vez al a\u00f1o.<\/li>\n\n\n\n<li><strong>El \u201cAhorrador\u201d elige como destino su propia CC.AA<\/strong> a la hora de practicar turismo rural, ya que la cercan\u00eda va asociada a un menor coste en el desplazamiento y, por tanto, a un tipo de estancia m\u00e1s econ\u00f3mica.<\/li>\n\n\n\n<li><strong>Una vez en el alojamiento, el \u201cProsumer\u201d valora m\u00e1s que el \u201cAhorrador\u201d la amabilidad del propietario.<\/strong> Entendemos que esta ser\u00e1 una de las caracter\u00edsticas sobre las que m\u00e1s se centrar\u00e1 cuando traslade su opini\u00f3n a otros posibles clientes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p7.-motivos-propietarios-e1441294703980.png\" alt=\"\" class=\"wp-image-31060\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p.2-frecuencia-viajeros-e1441294795234.png\" alt=\"\" class=\"wp-image-31061\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/p3.-donde-realizas-tsu-espacadas-e1441294720916.png\" alt=\"\" class=\"wp-image-31062\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large alignnone\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/10\/P13.-elementos-mas-valorados-del-alojamiento-rural-e1441294638913.png\" alt=\"\" class=\"wp-image-31063\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Universo: 2.500.441 INE 2013 Error muestral: 0.9% Nivel de confianza:  [&#8230;]<\/p>\n","protected":false},"author":136,"featured_media":78847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1090],"tags":[],"class_list":["post-31052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otr2013"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2024\/09\/AF_OBSERVATORIO.png","author_info":{"display_name":"Escapada Rural","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/user\/"},"yoast_head":"<!-- This site is optimized 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