{"id":31194,"date":"2016-02-23T11:45:26","date_gmt":"2016-02-23T10:45:26","guid":{"rendered":"https:\/\/www.escapadarural.com\/blog\/?p=31194"},"modified":"2025-07-15T10:10:37","modified_gmt":"2025-07-15T08:10:37","slug":"el-turista-rural-eno-gastronomico","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/el-turista-rural-eno-gastronomico\/","title":{"rendered":"El turista rural eno-gastron\u00f3mico"},"content":{"rendered":"\n

El Observatorio del Turismo Rural presenta, a partir de septiembre de 2015, sus nuevos informes sobre el sector. El estudio aborda cuestiones novedosas y revisa otros aspectos para saber la evoluci\u00f3n del sector en el \u00faltimo a\u00f1o.\n\nUniverso viajeros: 2.822.947 INE 2014\nError muestral: 0,8%\nNivel de confianza: 95%\nUniverso propietarios: 15.221 INE 2014\nError muestral: 1,65%\nNivel de confianza 95%\n\n<\/p>\n\n\n\n

Tras analizar el balance del turismo rural durante el 2015 en Espa\u00f1a y saber que hay un cierto asentamiento en el sector, hemos querido indagar en nuevos perfiles rurales y sustraer datos para comprobar que hay oportunidades de mercado para los propietarios.<\/p>\n\n\n\n

En esta ocasi\u00f3n, nos centramos en los turistas eno-gastron\u00f3micos, <\/b>es decir, aquellos que entre sus principales motivaciones para practicar turismo rural les interesa vivir experiencia eno-gastron\u00f3micas. Sin duda, la gastronom\u00eda es un factor de atracci\u00f3n para todo tipo de turistas, pero en el entorno rural destaca especialmente su ligaz\u00f3n con componentes de cultura, tradici\u00f3n y riqueza local que merece la pena analizar detalladamente. Sin embargo, hay que tener en cuenta que atraer a este tipo de cliente significa ofrecer un servicio de m\u00e1xima calidad, que satisfaga sus intereses y necesidades espec\u00edficas, ya que este colectivo tiene bien definidas sus pautas de actuaci\u00f3n.<\/p>\n\n\n\n

Para ello, el Observatorio del Turismo Rural ha elaborado un informe con los principales rasgos de los turistas eno-gastron\u00f3micos.<\/b><\/p>\n\n\n

\n
\"\"\/<\/figure>\n<\/div>\n\n\n

<\/a>Caracter\u00edsticas de los turistas eno-gastron\u00f3micos<\/h2>\n\n\n\n

Tras comprobar las respuestas de la encuesta, el 19,7% ha se\u00f1alado que realiza turismo rural motivado por la eno-gastronom\u00eda. Un porcentaje peque\u00f1o, pero v\u00e1lido para sacar conclusiones y arrojar luz sobre un nicho de mercado emergente.<\/p>\n\n\n\n

Para empezar, el estudio recoge las preferencias de destinos entre aquellos turistas rurales entre cuyas principales motivaciones estar\u00eda la eno-gastronom\u00eda. Este perfil de viajeros suele decantarse por escapadas a Pa\u00eds Vasco (31,2%), Galicia (30,1%), La Rioja (29,9%), Asturias (23,5%) y Navarra (23%).<\/strong><\/p>\n\n\n\n

De todos ellos, los hombres (24,2%) son a los que m\u00e1s les seduce la idea de la gastronom\u00eda, en comparaci\u00f3n con las mujeres (18,1%) que han indicado esta respuesta. Por otro lado, respecto a la franja de edad a la que corresponde un mayor inter\u00e9s por la gastronom\u00eda se situar\u00eda sobre todo entre los mayores de 50 a\u00f1os (22,7%)<\/p>\n\n\n\n

<\/a>Qu\u00e9 valora m\u00e1s este perfil de turista<\/h2>\n\n\n\n

El estudio arroja muchas conclusiones que nos hacen pensar en un tipo de turista rural motivado por la eno-gastronom\u00eda que se corresponde con un perfil sibarita en el resto de preferencias. Una de las caracter\u00edsticas imprescindibles para estos clientes hace referencia a las instalaciones<\/b>, pero \u00bfqu\u00e9 clase de equipamientos valoran m\u00e1s en los alojamientos rurales?<\/p>\n\n\n\n

El 65% de los eno-gastron\u00f3micos aprecian, en primea instancia, el relax<\/b>. As\u00ed que, las casas que dispongan de spa, sauna, jacuzzi, etc, ser\u00e1n m\u00e1s atractivas para aquellos que viajan en pareja. No obstante, si nos fijamos en las familias motivadas por la eno-gastronom\u00eda, su segunda preocupaci\u00f3n en relaci\u00f3n a las instalaciones ser\u00edan las orientadas a los ni\u00f1os  (32%).<\/p>\n\n\n\n

Adem\u00e1s, los clientes aficionados a la eno-gastronom\u00eda en general valoran la amabilidad del propietario del alojamiento muy por encima de los no motivados por la en-gastronom\u00eda, que en un 65% no la tienen en cuenta.<\/p>\n\n\n\n

<\/a>\u00bfCu\u00e1nto se gastan en sus estancias de turismo rural?<\/h2>\n\n\n\n

La comida es un factor relevante en cuanto al gasto que hacen durante tu estancia de turismo rural, m\u00e1s a\u00fan cuando la motivaci\u00f3n de la escapada reside en la posibilidad de saborear la cocina y productos locales. As\u00ed queda reflejado en el estudio, ya que el 14% de los motivados en primera instancia por la eno-gastronom\u00eda, destinan m\u00e1s de 40 euros diarios por persona en comida<\/b>. Esto supone un porcentaje de 8 puntos m\u00e1s que los viajeros que no realizan turismo rural motivados por la gastron\u00f3mica.<\/p>\n\n\n\n

Adem\u00e1s, este perfil tambi\u00e9n invierte m\u00e1s presupuesto por persona y d\u00eda en realizar actividades l\u00fadicas durante su estancia de turismo rural. Tanto es as\u00ed, que el 8% de los motivados por la eno-gastronom\u00eda destinan un presupuesto superior a 40 \u20ac para realizar actividades l\u00fadicas. <\/b>Sin embargo, los no motivados por la eno-gastronom\u00eda, en un 52% destinan menos de 20 \u20ac diarios a las actividades l\u00fadicas.Conclusiones:<\/strong><\/b><\/p>\n\n\n\n

Son un grupo reducido los turistas que viajan por la motivaci\u00f3n de vivir experiencias eno-gastron\u00f3micas, pero los beneficios que dejan son mayores. Por lo que s\u00ed tu zona tiene alg\u00fan aliciente culinario, aprovecha el auge que est\u00e1 teniendo y apuesta por este nicho de mercado.\n\n*Este informe ha sido elaborado gracias al tratamiento y an\u00e1lisis de datos proporcionado por:\n<\/p>\n\n\n

\n
\"eurecat\n\"<\/figure>\n<\/div>\n\n\n

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El Observatorio del Turismo Rural presenta, a partir de septiembre […]<\/p>\n","protected":false},"author":136,"featured_media":18394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1726],"tags":[],"class_list":["post-31194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otr2015"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2020\/03\/Comida.jpg","author_info":{"display_name":"Escapada Rural","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/user\/"},"yoast_head":"\nEl turista rural eno-gastron\u00f3mico - EscapadaRural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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