{"id":38658,"date":"2021-02-17T16:28:00","date_gmt":"2021-02-17T15:28:00","guid":{"rendered":"https:\/\/www.escapadarural.com\/blog\/?p=38658"},"modified":"2025-03-10T11:37:01","modified_gmt":"2025-03-10T09:37:01","slug":"atrae-mas-viajeros-tu-anuncio","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/atrae-mas-viajeros-tu-anuncio\/","title":{"rendered":"Atrae m\u00e1s viajeros optimizando tu anuncio"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"aRgI5ZaUfsXhS8xbbkC0M6o4DtwXCsGevhfdN47TQvljwBPxnoHLGg3OLrJYVc5yNdQH8PDlSWkKE1jzZWqVpyRBOAUmr96u7Tc2\"><div class=\"video-shortcode\"><iframe title=\"Atrae m\u00e1s viajeros optimizando tu anuncio en EscapadaRural\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/7QXo_zp_N-w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Te dejamos un breve tutorial sobre c\u00f3mo optimizar  tu anuncio con la descripci\u00f3n del alojamiento y todos los apartados que se incluyen en ella,  importantes para mejorar tu anuncio y aumentar resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-d%C3%B3nde-modificar-la-descripci%C3%B3n-de-tu-anuncio\">D\u00f3nde modificar la descripci\u00f3n de tu anuncio<\/h2>\n\n\n\n<p>Puedes aplicar los cambios en tu men\u00fa privado. Primero eliges \u00abAlojamientos\u00bb, despu\u00e9s \u00abEditar alojamiento y precios\u00bb y por \u00faltimo \u00abDescripci\u00f3n\u00bb. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.escapadarural.com\/propietario\/acceso\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/img-02-1024x656.jpg\" alt=\"\" class=\"wp-image-38767\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-la-descripci%C3%B3n-de-tu-casa-rural\">La descripci\u00f3n de tu casa rural<\/h2>\n\n\n\n<p>En el apartado de \u00abdescripci\u00f3n de la casa\u00bb se indican las caracter\u00edsticas m\u00e1s destacadas del alojamiento. As\u00ed pues, es importante destacar elementos o equipamiento diferenciativo del que dispone la vivienda.<\/p>\n\n\n\n<p>Recomendamos que este apartado incluya un m\u00ednimo de 450 caracteres o 2 p\u00e1rrafos con la informaci\u00f3n. <\/p>\n\n\n\n<p>Se puede hacer menci\u00f3n al entorno y ubicaci\u00f3n de la casa.<\/p>\n\n\n\n<p>Una buena descripci\u00f3n del alojamiento dar\u00e1 m\u00e1s detalle al viajero, por ello te aconsejamos un orden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre del alojamiento, tipo y ubicaci\u00f3n.<\/li>\n\n\n\n<li>Capacidad del alojamiento o habitaciones con sus respectivas camas.<\/li>\n\n\n\n<li>Organizaci\u00f3n: por plantas, por sectores del apartamento o casa.\u00a0<\/li>\n\n\n\n<li>Exterior.<\/li>\n<\/ul>\n\n\n\n<p>Hay datos que no se pueden incluir en la descripci\u00f3n ya que tienen apartados espec\u00edficos en la ficha de tu alojamiento como el tel\u00e9fono, p\u00e1gina web, precios y condiciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-a%C3%B1ade-las-actividades-\">A\u00f1ade las actividades&nbsp;<\/h2>\n\n\n\n<p>En este apartado se mencionan las actividades que pueden complementar la estancia de los viajeros y que se pueden realizar cerca de la zona o que el alojamiento las ofrece.<\/p>\n\n\n\n<p>Se pueden incluir n\u00fameros de tel\u00e9fono de contacto para realizar las actividades o incluir sus enlaces directos a empresas que organizan las actividades mencionadas, paquetes organizados que se adapten a familias, parejas o grupos de amigos, etc.<\/p>\n\n\n\n<p>Te aconsejamos que contactes con empresas o restaurantes de la zona para poder ofrecer informaci\u00f3n y recomendaciones a los viajeros.&nbsp;<\/p>\n\n\n\n<p>Algunos propietarios incluso tienen acuerdos con estos negocios y ofrecen un valor a\u00f1adido a la estancia del viajero. Una forma m\u00e1s de <a href=\"https:\/\/globalkamconsultoresretail.com\/como-diferenciarte-de-la-competencia\/#:~:text=La%20diferenciaci%C3%B3n%20competitiva%20es%20una,y%20exclusiva%20en%20el%20mercado.\" class=\"rank-math-link\" target=\"_blank\">diferenciarse de su competencia<\/a>.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-eaaeec34-77c4-4a47-bbfa-24bf4ac0b5bb\">\n<p id=\"ub-styled-box-notification-content-\">Destaca los potenciales \u2013 \u00a1Difer\u00e9nciate!<\/p>\n\n\n\n<p>Destacar actividades relacionadas con la naturaleza, deportes de riesgo o actividades para hacer en familia har\u00e1n que el anuncio pueda captar m\u00e1s p\u00fablico potencial.<\/p>\n\n\n<\/div>\n\n\n<p>Adem\u00e1s, se pueden incluir actividades que ofrezca el mismo alojamiento. Esta es una diferenciaci\u00f3n con la que se puede personalizar la estancia de un viajero y adaptarla a gustos o necesidades.<\/p>\n\n\n\n<p>Proponle al viajero: Festividades con actividades l\u00fadicas en la zona, puntos de informaci\u00f3n tur\u00edstica de la zona, recomendaciones personales, restaurantes t\u00edpicos de la zona, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-%C2%BFhas-indicado-lugares-de-inter%C3%A9s\">\u00bfHas indicado lugares de inter\u00e9s?<\/h2>\n\n\n\n<p>En este apartado es importante destacar las zonas m\u00e1s conocidas para visitar cerca de la vivienda. Se pueden mencionar tanto pueblos como museos, parques naturales, rutas de senderismo, lagos, etc. Ord\u00e9nalos seg\u00fan importancia de mayor a menor.<\/p>\n\n\n\n<p>En cada uno de ellos se pueden incluir los kil\u00f3metros de distancia que hay desde el alojamiento, horarios de visitas, precios, etc.<\/p>\n\n\n\n<p>Se pueden a\u00f1adir webs de turismo de cada uno de estos lugares para dar m\u00e1s informaci\u00f3n al viajero.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-otros-consejos\">Otros consejos<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incluye palabras clave para aparecer en el m\u00e1ximo resultado de b\u00fasquedas posible y as\u00ed llegar a un p\u00fablico mayor.<\/li>\n\n\n\n<li>Dale la m\u00e1xima informaci\u00f3n al viajero para tener pre-reservas efectivas.<\/li>\n\n\n\n<li>Destaca aspectos diferenciales del alojamiento: apto para celebraciones, servicio de catering, <em>pet friendly<\/em>, etc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-c%C3%B3mo-se-ve-un-buen-anuncio\">C\u00f3mo se ve un buen anuncio<\/h2>\n\n\n\n<p>Os dejamos el ejemplo de la <a href=\"https:\/\/www.escapadarural.com\/casa-rural\/girona\/can-piferrer\" class=\"rank-math-link\">casa rural Can Piferrer<\/a>, un buen ejemplo de c\u00f3mo optimizar un anuncio en EscapadaRural:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.escapadarural.com\/casa-rural\/girona\/can-piferrer\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/img-03-1024x649.jpg\" alt=\"\" class=\"wp-image-38768\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.escapadarural.com\/propietario\/acceso\" class=\"rank-math-link\">Accede a tu men\u00fa y mejora tu ficha para atraer m\u00e1s viajeros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os dejamos un breve tutorial sobre la descripci\u00f3n del alojamiento y todos los apartados que se incluyen en ella,  importantes para mejorar tu anuncio y aumentar resultados.<\/p>\n","protected":false},"author":85,"featured_media":102139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[247,524],"tags":[763,3143,716,3144,465,718,803],"class_list":["post-38658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alojamientos-rurales","category-er-academy","tag-alojamientos-rurales","tag-anuncio","tag-consejos","tag-efectiva","tag-promocion","tag-propietarios","tag-publicidad"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2024\/10\/img-02-1024x656-3.jpg","author_info":{"display_name":"Redacci\u00f3n ER","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atrae 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