{"id":48274,"date":"2022-01-17T16:05:33","date_gmt":"2022-01-17T15:05:33","guid":{"rendered":"https:\/\/www.escapadarural.com\/blog\/?p=48274"},"modified":"2025-05-14T14:16:06","modified_gmt":"2025-05-14T12:16:06","slug":"escapada-rural-la-vida-en-verde","status":"publish","type":"post","link":"https:\/\/www.escapadarural.com\/blog\/escapada-rural-la-vida-en-verde\/","title":{"rendered":"EscapadaRural, la vida en verde"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/oii.jpg\" alt=\"\" class=\"wp-image-48284\"\/><\/figure>\n\n\n\n<p>Parar. Respirar. Dar un paso atr\u00e1s. A veces, para seguir avanzando y disfrutar m\u00e1s del camino hay que tomar perspectiva, repensar ritmos, descubrir la sencillez, lejos de la rutina del d\u00eda a d\u00eda.&nbsp;<\/p>\n\n\n\n<p>En <a href=\"https:\/\/www.escapadarural.com\/\" target=\"_blank\" aria-label=\"EscapadaRural (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">EscapadaRural<\/a> lo hemos hecho y estrenamos este 2022 llenos de energ\u00eda positiva y con grandes hitos que nos ilusiona compartir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cumplimos<\/strong> 15 a\u00f1os;<\/li><li><strong>Celebramos<\/strong> que el turismo rural crece y se consolida: hemos tenido m\u00e1s de 33 millones de visitas a nuestra web y app durante el 2021;<\/li><li><strong>Estrenamos<\/strong> nueva imagen.<\/li><\/ul>\n\n\n\n<p>Despu\u00e9s de 15 a\u00f1os, identificamos la necesidad de evolucionar la imagen con la que empezamos a recorrer el mundo rural. Un mundo que, igual que nosotros, ha evolucionado. EscapadaRural se ha convertido en la empresa m\u00e1s importante del sector en Espa\u00f1a. De ah\u00ed la necesidad de ir un paso m\u00e1s all\u00e1 con una nueva imagen de marca que transmita la posici\u00f3n actual.<\/p>\n\n\n\n<p>La nueva identidad de marca de EscapadaRural responde a la evoluci\u00f3n del sector y de nuestros p\u00fablicos, que ya no buscan solamente una plataforma especializada en alojamientos rurales sino <strong>una marca que les conecte con todo el universo de la vida rural<\/strong>. Quer\u00edamos evolucionar la marca, no reinventarla. Por eso nos hemos basado en los valores que nos han tra\u00eddo hasta aqu\u00ed, reforzando lo que hemos sido siempre y reencontr\u00e1ndonos con nuestra esencia. En resumen, tocaba poner un espejo delante nuestro y revisar la marca.<\/p>\n\n\n\n<p>Ha sido un proyecto largo, intenso, detallado donde hemos revisado la estrategia, la propuesta de valor, la identidad visual y verbal, los mensajes clave, es decir, un proyecto de rebranding completo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La vida en verde y el desarrollo del turismo rural<\/strong><\/h2>\n\n\n\n<p>Ampliamos nuestra visi\u00f3n con un concepto que pretende conectar y dar respuesta a nuestros p\u00fablicos: <strong>ser su ventana a la vida en verde<\/strong>. Este concepto creativo se basa en la idea de que EscapadaRural significa abandonar el ruido, la rutina, el estr\u00e9s y tomar la salida a la tranquilidad.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"hEFrWl2AlU81vmL5VumNj0quPfMXIWyaw7eZSXULcBTcDGbi5b9fKPEvFZQatHzhkRng0gYVi786sSz\"><div class=\"video-shortcode\"><iframe title=\"EscapadaRural, la vida en verde\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/OfmR8dxoj1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>En este sentido, <a href=\"https:\/\/mandarinabrand.com\/\" target=\"_blank\" aria-label=\"Mandarina Brand Society (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Mandarina Brand Society<\/a> ha sido clave, pues hemos conectado desde el primer momento y han sabido interpretar el prop\u00f3sito y ejecutarlo m\u00e1s all\u00e1 de lo que nunca hubi\u00e9ramos imaginado.<\/p>\n\n\n\n<p>Hablamos con <strong>Pilar Dom\u00ednguez<\/strong>, Co-fundadora y directora creativa de Mandarina Brand Society:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 esta nueva marca puede ayudar en el crecimiento de EscapadaRural y fomentar el desarrollo del turismo rural?<\/strong><\/h3>\n\n\n\n<p>Escuchando a nuestros p\u00fablicos descubrimos que esa capacidad inspiradora que nos reclamaban podr\u00eda ayudarles a hacer que la experiencia de la ruralidad no terminase en la estancia. \u00bfPor qu\u00e9 no llevar la ruralidad de vuelta a la ciudad? \u00bfPor qu\u00e9 no apelar a la capacidad transformadora de la experiencia tur\u00edstica y hacer que nos ayude a descubrir una nueva manera de vivir?<\/p>\n\n\n\n<p>No se trata solo de que la gente fuese de paso por los pueblos, sino que los pueblos pasasen por la gente, que les dejaran esa <strong>huella imborrable<\/strong>, ese querer quedarse con lo bueno de la vida rural y aplicarlo en su d\u00eda a d\u00eda.&nbsp;<\/p>\n\n\n\n<p>Por eso, la nueva EscapadaRural se postula no solo como plataforma especializada en turismo rural, sino tambi\u00e9n en <strong>estilo de vida rural<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Una evoluci\u00f3n en la marca que impulsa el negocio y lo capacita para seguir aportando de forma relevante a quienes entran en contacto con \u00e9l, una garant\u00eda de seguir siendo competitivos en un nicho de mercado en crecimiento en el que EscapadaRural se posiciona como l\u00edder indiscutible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;\u00bfCu\u00e1l era el gran reto con EscapadaRural?<\/strong><\/h3>\n\n\n\n<p>El gran reto de este rebranding iba mucho m\u00e1s all\u00e1 de un cambio de identidad. Se trataba de establecer los mimbres que permitieran que la marca evolucionase a futuro. Era preciso redefinir la propuesta de valor de la marca y evolucionarla; pasar de ser una <strong>plataforma de alojamientos rurales<\/strong> muy enfocada en el propietario y con un car\u00e1cter eminentemente pr\u00e1ctico y funcional, a una marca experta en turismo rural enfocada en el cliente, mucho m\u00e1s inspiradora. Todo eso era preciso hacerlo sin traicionar su autenticidad y su alma ni las expectativas y necesidades de sus p\u00fablicos.<\/p>\n\n\n\n<p>Comparto con vosotros algunos ejemplos:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/Recurso-1-80-1024x1024.jpg\" alt=\"EscapadaRural, branding\" data-id=\"48294\" data-full-url=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/Recurso-1-80.jpg\" data-link=\"https:\/\/www.escapadarural.com\/blog\/?attachment_id=48294\" class=\"wp-image-48294\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/FB-2701-1024x1024.jpg\" alt=\"EscapadaRural, la vida en verde\" data-id=\"48293\" data-full-url=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/FB-2701.jpg\" data-link=\"https:\/\/www.escapadarural.com\/blog\/?attachment_id=48293\" class=\"wp-image-48293\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2601-1024x1024.jpg\" alt=\"EscapadaRural\" data-id=\"48292\" data-full-url=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2601.jpg\" data-link=\"https:\/\/www.escapadarural.com\/blog\/?attachment_id=48292\" class=\"wp-image-48292\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/1301-FB-ES-1024x1024.jpg\" alt=\"Tu escapada empieza aqu\u00ed\" data-id=\"48291\" data-full-url=\"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/1301-FB-ES.jpg\" data-link=\"https:\/\/www.escapadarural.com\/blog\/?attachment_id=48291\" class=\"wp-image-48291\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>Blanca Bocos<\/strong>, responsable de dise\u00f1o de EscapadaRural, est\u00e1 felizmente liderando el proyecto de implantaci\u00f3n. Para Blanca, este proyecto significa \u201cpoder dar lo mejor de s\u00ed misma como dise\u00f1adora a un nivel profesional que le permite explorar la marca y llevarla al siguiente nivel\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Montse Gil<\/strong>, Directora General de EscapadaRural, ha sido clave en el proyecto. Creo que parte del \u00e9xito del mismo radica precisamente en su implicaci\u00f3n y c\u00f3mo lo ha transmitido a todo el equipo de EscapadaRural. Para ella ha significado la ocasi\u00f3n para poder reforzar nuestros valores, ordenar mensajes y reforzar nuestra propuesta.<\/p>\n\n\n\n<p>En EscapadaRural creemos en la <strong>veracidad<\/strong> y en la <strong>honestidad<\/strong> de la informaci\u00f3n que aportamos a nuestros viajeros y propietarios. Nuestra <strong>vocaci\u00f3n<\/strong> sigue siendo ayudar, inspirar y aportar soluciones sencillas y \u00fatiles.<\/p>\n\n\n\n<p>Adem\u00e1s, fomentamos el <strong>desarrollo del sector<\/strong>. Ponemos en contacto a administraciones, destinos, alojamientos y clientes. Seguimos, hoy m\u00e1s que nunca,&nbsp; comprometidos con el <strong>medioambiente<\/strong> y la naturaleza, y apostamos por un <strong>turismo m\u00e1s sostenible<\/strong> y consciente. Y, seguimos comprometidos en<strong> inspirar<\/strong> a todos los que quer\u00e1is conocer el medio rural y su forma de vivir.<\/p>\n\n\n\n<p>Y todo ello&#8230;para arrancar este 2022 m\u00e1s conscientes, plenos, distintos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parar. Respirar. Dar un paso atr\u00e1s. A veces, para seguir avanzando y disfrutar m\u00e1s del camino hay que tomar perspectiva, repensar ritmos, descubrir la sencillez, lejos de la rutina del d\u00eda a d\u00eda. En EscapadaRural lo hemos hecho y estrenamos este 2022 llenos de energ\u00eda positiva y con grandes hitos que nos ilusiona compartir.<\/p>\n","protected":false},"author":143,"featured_media":199612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[390],"tags":[3720,388,331,3721,538,1054,3722,857,274],"class_list":["post-48274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-branding","tag-escapadarural","tag-espana","tag-la-vida-en-verde","tag-portugal","tag-rural","tag-ruralidad","tag-turismo","tag-turismo-rural"],"acf":[],"featured_image_src":"https:\/\/www.escapadarural.com\/blog\/wp-content\/uploads\/2025\/04\/AdobeStock_453447654.webp","author_info":{"display_name":"Olivia Fontela","author_link":"https:\/\/www.escapadarural.com\/blog\/autor\/olivia\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EscapadaRural, la vida en verde - EscapadaRural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.escapadarural.com\/blog\/escapada-rural-la-vida-en-verde\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EscapadaRural, la vida en verde - EscapadaRural\" \/>\n<meta property=\"og:description\" content=\"Parar. Respirar. Dar un paso atr\u00e1s. A veces, para seguir avanzando y disfrutar m\u00e1s del camino hay que tomar perspectiva, repensar ritmos, descubrir la sencillez, lejos de la rutina del d\u00eda a d\u00eda. 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